INSTITUTIONAL RESEARCH NUMBER 11 'EXHIBITION'

To guarantee that the film will be a success it will normally contain a lot of top stars. However on the other hand if you have lesser known stars it will still generate excitement and a lot of talking points and gain publicity. There are only a handful of top stars in the world which will grab the audience’s attention and make it a hit publicly. As well as having huge stars, having a good director can also direct attention to the film, it can determine weather the film will be good or not in some cases and it will gain better publicity if the top names are involved with it. Not that much money is gained from ticket sales by the exhibitors; most of the revenue is made from selling things like popcorn and drinks to the public who have paid money to watch the films. British made films may sometimes struggle compared to the major Hollywood blockbuster films, simply because their budget is far greater and they cannot compete. Over the past few years things like piracy have had a major effect on distribution. Secondly the development of digital data storage using the internet has made the distribution have a serious cause for concern In the future. Estimations have been made and they reckon that 50 percent of people In the US and the UK will be able to use digital projection by the year 2010. This will mean that distributors with low budgets will have to lower their prices in the future and will mean bad business for themselves. If a film is not performing the cinemas will not put up with this because they cannot afford to lose valuable income and wait weeks for the film to get better and people to enjoy it.